| The Impact of Experience and Brand trust on Brand loyalty, while considering the mediating effect of brand Equity dimensions, an empirical study on mobile operator subscribers … RAA El Naggar, N Bendary The Business & Management Review 9 (2), 16-25, 2017 | 143 | 2017 |
| The Role of Digital Platforms in Women’s Entrepreneurial Opportunity Process: Does Online Social Capital Matter? R Hammad, R ElNaggar Human behavior and emerging technologies 2023, https://doi.org/10.1155/2023 …, 2023 | 8 | 2023 |
| Drivers of business model innovation in micro and small enterprises: evidence from Egypt as an emerging economy RAA ElNaggar, MF ElSayed Future Business Journal 9 (1), 4, 2023 | 4 | 2023 |
| The value of e-banking services in the Egyptian environment: an integrated model RAEA El Naggar University of Hull, 2010 | 4 | 2010 |
| Branding Services in Mature Markets: Evidence from Egypt R Naggar, N Bendary International journal of marketing studies 11 (1), https://www.researchgate …, 2019 | 2* | 2019 |
| Determinants of online social entrepreneurs’ brand loyalty: a value creation model RAA ElNaggar, R Hammad International Review on Public and Nonprofit Marketing 21 (1), 155-176, 2024 | | 2024 |
| Using Machine Learning Techniques to Maximize Profitability in the Hospitality Industry RENHM M. S. Shallan, I. F. Moawad 6th International Conference on Computing and Informatics (ICCI) 2024 (doi …, 2024 | | 2024 |
Rasha HammadAssociate Professor of Entrepreneurship, Cairo UniversityVerified email at foc.cu.edu.eg
Rasha HammadAssociate Professor of Entrepreneurship, Cairo UniversityVerified email at foc.cu.edu.eg