| The audience in everyday life: Living in a media world SE Bird Routledge, 2013 | 951 | 2013 |
| Myth, chronicle, and story: Exploring the narrative qualities of news SE Bird, RW Dardenne Media, myths, and narratives, 67-87, 1988 | 707 | 1988 |
| For enquiring minds: A cultural study of supermarket tabloids SE Bird Univ. Of Tennessee Press, 1992 | 562 | 1992 |
| Myth, chronicle, and story-exploring the narrative qualities of news. SE Bird, RW Dardenne Sage Publications Inc., 1997 | 519* | 1997 |
| Are we all produsers now? Convergence and media audience practices SE Bird Cultural studies 25 (4-5), 502-516, 2011 | 513 | 2011 |
| Dressing in feathers: The construction of the Indian in American popular culture SE Bird Routledge, 2018 | 332 | 2018 |
| It makes sense to us: Cultural identity in local legends of place SE Bird Journal of contemporary ethnography 31 (5), 519-547, 2002 | 217 | 2002 |
| Rethinking news and myth as storytelling SE Bird, RW Dardenne The handbook of journalism studies, 225-237, 2009 | 183 | 2009 |
| Gendered construction of the American Indian in popular media SE Bird Journal of communication 49 (3), 61-83, 1999 | 173 | 1999 |
| Tabloidization: What is it, and does it really matter? SE Bird The changing faces of journalism, 50-60, 2009 | 162 | 2009 |
| The anthropology of news and journalism: global perspectives SE Bird Indiana University Press, 2010 | 155 | 2010 |
| The future of journalism in the digital environment SE Bird Journalism 10 (3), 293-295, 2009 | 149 | 2009 |
| Storytelling as a foundation to literacy development for Aboriginal children: Culturally and developmentally appropriate practices. A McKeough, S Bird, E Tourigny, A Romaine, S Graham, J Ottmann, ... Canadian Psychology/Psychologie Canadienne 49 (2), 148, 2008 | 146 | 2008 |
| Audience demands in a murderous market: Tabloidization in US television news SE Bird Tabloid tales: Global debates over media standards, 213-228, 2000 | 133 | 2000 |
| News we can use: An audience perspective on the tabloidisation of news in the United States SE Bird Javnost-The Public 5 (3), 33-49, 1998 | 118 | 1998 |
| Travels in nowhere land: Ethnography and the “impossible”; audience SE Bird Critical Studies in Media Communication 9 (3), 250-260, 1992 | 115 | 1992 |
| What a story! Understanding the audience for scandal SE Bird Media scandals: morality and desire in the popular culture marketplace, 99-121, 1997 | 99 | 1997 |
| Seeking the audience for news: Response, news talk, and everyday practices SE Bird The handbook of media audiences, 489-508, 2011 | 93 | 2011 |
| Storytelling on the far side: Journalism and the weekly tabloid SE Bird Critical Studies in Media Communication 7 (4), 377-389, 1990 | 91 | 1990 |
| Introduction: Constructing the Indian, 1830s–1990s SE Bird Dressing in feathers, 1-12, 2018 | 86 | 2018 |
