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GOUTAM CHAKRABORTY
GOUTAM CHAKRABORTY
Professor of Marketing, Oklahoma State University
Verified email at okstate.edu - Homepage
Title
Cited by
Cited by
Year
Perceived travel risks regarding terrorism and disease: The case of Thailand
BN Rittichainuwat, G Chakraborty
Tourism management 30 (3), 410-418, 2009
7682009
Consumer evaluation of multi-product bundles: An information integration analysis
GJ Gaeth, IP Levin, G Chakraborty, AM Levin
Marketing letters 2, 47-57, 1991
3661991
The impact of perceived justice on customer satisfaction and intention to complain in a service recovery.
M Ann Hocutt, G Chakraborty, JC Mowen
Advances in consumer research 24 (1), 1997
2781997
Influencers of purchase intentions for ecologically safe products: An exploratory study
DA Amyx, PF DeJong, X Lin, G Chakraborty, JL Wiener
Marketing Theory and Applications, Proceedings of the 1994 American …, 1994
2421994
Alternative modes of self-construal: Dimensions of connectedness–separateness and advertising appeals to the cultural and gender-specific self
CL Wang, T Bristol, JC Mowen, G Chakraborty
Cultural psychology, 107-116, 2014
2372014
Text mining and analysis: practical methods, examples, and case studies using SAS
G Chakraborty, M Pagolu, S Garla
SAS Institute, 2014
2322014
Consumer evaluation of brand alliance signals
BS Gammoh, KE Voss, G Chakraborty
Psychology & Marketing 23 (6), 465-486, 2006
2192006
An empirical investigation of antecedents of B2B Websites' effectiveness
G Chakraborty, V Lala, D Warren
Journal of interactive Marketing 16 (4), 51-72, 2002
2182002
Exploring Consumers' Evaluations of Counterfeits: The Roles of Country of Origin and Ethnocentrism.
G Chakraborty, AT Allred, T Bristol
Advances in consumer research 23 (1), 1996
1821996
Measuring images of developing countries: A scale development study
A Allred, G Chakraborty, SJ Miller
Journal of Euromarketing 8 (3), 29-49, 2000
1722000
Effects of absurdity in advertising: The moderating role of product category attitude and the mediating role of cognitive responses
L Arias-Bolzmann, G Chakraborty, JC Mowen
Journal of Advertising 29 (1), 35-49, 2000
1632000
Symbolic role of animals in print advertising: Content analysis and conceptual development
NE Spears, JC Mowen, G Chakraborty
Journal of business research 37 (2), 87-95, 1996
1371996
What do customers consider important in B2B websites?
G Chakraborty, V Lala, D Warren
Journal of Advertising Research 43 (1), 50-61, 2003
1302003
A comparative analysis of three communication formats: Advertising, infomercial, and direct experience
M Singh, SK Balasubramanian, G Chakraborty
Journal of Advertising 29 (4), 59-75, 2000
1292000
A multidimensional scale for measuring country image
V Lala, AT Allred, G Chakraborty
Journal of International Consumer Marketing 21 (1), 51-66, 2008
1282008
Are drivers of customer satisfaction different for buyers/users from different functional areas?
G Chakraborty, P Srivastava, F Marshall
Journal of Business & Industrial Marketing 22 (1), 20-28, 2007
1202007
Use of Negative Cues to Reduce Demand for Counterfeit Products.
G Chakraborty, A Alfred, A Singh Sukhdial, T Bristol
Advances in consumer research 24 (1), 1997
1161997
Understanding consumers' preferences for dental service
G Chakraborty, GJ Gaeth, M Cunningham
Marketing Health Services 13 (3), 48, 1993
1121993
Perceptions of importance and what safety is enough
BN Rittichainuwat, G Chakraborty
Journal of Business Research 65 (1), 42-50, 2012
1082012
Understanding corporate B2B web sites' effectiveness from North American and European perspective
G Chakraborty, P Srivastava, DL Warren
Industrial Marketing Management 34 (5), 420-429, 2005
1042005
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