| Market orientation, knowledge competence, and innovation HE Ozkaya, C Droge, GTM Hult, R Calantone, E Ozkaya International Journal of Research in Marketing 32 (3), 309-318, 2015 | 332 | 2015 |
| Do corporate image and reputation drive brand equity in India and China?-Similarities and differences M Heinberg, HE Ozkaya, M Taube Journal of Business Research 86, 259-268, 2018 | 199 | 2018 |
| How nostalgic brand positioning shapes brand equity: Differences between emerging and developed markets M Heinberg, CS Katsikeas, HE Ozkaya, M Taube Journal of the Academy of marketing Science 48, 869-890, 2020 | 102 | 2020 |
| Factors affecting consumer usage of QR codes E Ozkaya, HE Ozkaya, J Roxas, F Bryant, D Whitson Journal of Direct, Data and Digital Marketing Practice 16, 209-224, 2015 | 64 | 2015 |
| An assessment of hierarchical linear modeling in international business, management, and marketing HE Ozkaya, C Dabas, K Kolev, GTM Hult, SH Dahlquist, SA Manjeshwar International Business Review 22 (4), 663-677, 2013 | 62 | 2013 |
| A brand built on sand: Is acquiring a local brand in an emerging market an ill-advised strategy for foreign companies? M Heinberg, HE Ozkaya, M Taube Journal of the Academy of Marketing Science 44, 586-607, 2016 | 58 | 2016 |
| The influence of global and local iconic brand positioning on advertising persuasion in an emerging market setting M Heinberg, HE Ozkaya, M Taube Journal of International Business Studies 48, 1009-1022, 2017 | 43 | 2017 |
| Changes in consumer segments and preferences to green labelling D Whitson, HE Ozkaya, J Roxas International journal of consumer studies 38 (5), 458-466, 2014 | 35 | 2014 |
| A contextual, theoretical and empirical analysis of the uses of university degrees as symbolic capital in self-initiated expatriation J Ryan, S Silvanto, HE Ozkaya European Journal of International Management 9 (5), 614-634, 2015 | 17 | 2015 |
| The antecedents and the consequences of innovation capabilities HE Ozkaya Michigan State University. Marketing, 2011 | 10 | 2011 |
| Antecedents and consequences of marketing and innovation competence: does orientation matter? HE Ozkaya, GTM Hult, R Calantone, C Droge Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of …, 2015 | 8 | 2015 |
| Which is More Important for Innovation? What you Know or how you Share it Within your Firm? HE Ozkaya, GTM Hult, R Calantone, C Droge Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of …, 2015 | 3 | 2015 |
| The effect chain from corporate reputation to consumer brand equity formation M Heinberg, HE Ozkaya, M Taube ACR North American Advances, 2013 | 2 | 2013 |
| Biodigesters: Transforming Universities to Waste to Energy (WtE) Hubs for Environmentally Sustainable Cities. E Ozkaya, HE Ozkaya Journal of Case Studies 41 (2), 2023 | 1 | 2023 |
| How to Achieve and Measure Success in Social Media Marketing İS Karakadilar, ÇG Göğüş, HE Ozkaya Encyclopedia of E-Commerce Development, Implementation, and Management, 1997 …, 2016 | | 2016 |
| Intern. J. of Research in Marketing HE Ozkaya, C Droge, GTM Hult, R Calantone, E Ozkaya | | 2015 |
G. Tomas M. HultMichigan State UniversityVerified email at msu.edu
