| Embedded premium promotion: Why it works and how to make it more effective N Arora, T Henderson Marketing Science 26 (4), 514-531, 2007 | 373 | 2007 |
| Promoting brands across categories with a social cause: Implementing effective embedded premium programs T Henderson, N Arora Journal of Marketing 74 (6), 41-60, 2010 | 137 | 2010 |
| Private label imitation of a national brand: Implications for consumer choice and law A Aribarg, N Arora, T Henderson, Y Kim Journal of Marketing Research 51 (6), 657-675, 2014 | 89 | 2014 |
| Advancing non-compensatory choice models in marketing A Aribarg, T Otter, D Zantedeschi, GM Allenby, T Bentley, DJ Curry, ... Customer Needs and Solutions 5, 82-92, 2018 | 25 | 2018 |
| Noncompensatory dyadic choices N Arora, T Henderson, Q Liu Marketing Science 30 (6), 1028-1047, 2011 | 23 | 2011 |
| Efficient design and analysis for a selective choice process T Henderson, Q Liu Journal of Marketing Research 54 (3), 430-446, 2017 | 8 | 2017 |
| Doing Well While Doing Good. Linking A Social Cause To Product Promotions: Why It Works And How To Make It More Effective T Henderson, N Arora NIM Marketing Intelligence Review 2 (1), 8-15, 2010 | 3 | 2010 |
| Intra-personal and Inter-personal Dimensions of Promotion Effectiveness: A Multi-category Embedded Premium Choice Model with Non-compensatory Screening TT Henderson University of Wisconsin--Madison, 2007 | 1 | 2007 |
| Intra-personal and Inter-personal Dimensions of Promotion Effectiveness: to 25; Pages: 26 to 50; Pages: 51 to 75; Pages: 76 to 100; Pages: 101 to 125; Pages: 126 to 150; Pages … TT Henderson ProQuest, 2000 | | 2000 |
