| The conflicting choices of alternating selves RA LeBoeuf, E Shafir, JB Bayuk Organizational behavior and human decision processes 111 (1), 48-61, 2010 | 325 | 2010 |
| Conceptualizing the multiple dimensions of consumer financial vulnerability GE O'Connor, CE Newmeyer, NYC Wong, JB Bayuk, LA Cook, ... Journal of Business Research 100, 421-430, 2019 | 110 | 2019 |
| Can gamification improve financial behavior? The moderating role of app expertise J Bayuk, SA Altobello International Journal of Bank Marketing 37 (4), 951-975, 2019 | 110 | 2019 |
| Letting good opportunities pass us by: Examining the role of mind-set during goal pursuit JB Bayuk, C Janiszewski, RA Leboeuf Journal of Consumer Research 37 (4), 570-583, 2010 | 91 | 2010 |
| The case for moral consumption: examining and expanding the domain of moral behavior to promote individual and collective well-being Y Komarova Loureiro, J Bayuk, SM Tignor, GY Nenkov, S Baskentli, ... Journal of Public Policy & Marketing 35 (2), 305-322, 2016 | 33 | 2016 |
| Enabling and cultivating wiser consumption: The roles of marketing and public policy LK Ozanne, J Stornelli, MG Luchs, DG Mick, J Bayuk, M Birau, S Chugani, ... Journal of Public Policy & Marketing 40 (2), 226-244, 2021 | 32 | 2021 |
| Should I plan? Planning effects on perceived effort and motivation in goal pursuit J Bayuk Journal of Consumer Behaviour 14 (5), 344-352, 2015 | 22 | 2015 |
| Is the uphill road the one more taken? How task complexity prompts action on non-pressing tasks JB Bayuk, VM Patrick Journal of business research 128, 436-449, 2021 | 8 | 2021 |
| Mindfully aware and open: Mitigating subjective and objective financial vulnerability via mindfulness practices J Bayuk, HC Lee, J Park, S Saka, D Talukdar, J Sinha Journal of Consumer Affairs 56 (3), 1284-1311, 2022 | 4 | 2022 |
| From Eating Healthy to Planned Purchases: Insights into the Interplay Effect of Goals and Planning on Consumer Welfare M David, K Haws, J Bayuk, J Laran, V Huettl, A Kovacheva, JJ Inman, ... Advances in Consumer Research 42, 2014 | | 2014 |
| It’S Just Too Easy: How Planning Affects Perceived Effort, Goal Value, and Motivation J Bayuk, J Laran ACR North American Advances, 2014 | | 2014 |
| It Is Just Too Easy: Impact of Planning on Effort and Behavior J Bayuk, J Laran ACR North American Advances, 2011 | | 2011 |
| Achieving Our Goals: Some Tips and Tricks K Haws, C Lamberton, H Dzhogleva, G Fitzsimons, J Bayuk, J Laran, ... BUILDING CONNECTIONS 39, 27, 2011 | | 2011 |
| Planning to Save Money Seems to be a Good Thing: But is it Always? JB Bayuk Advances in Consumer Research 37, 2010 | | 2010 |
| Saving Money in a Tough Economy: How to Succeed? J Belyavsky Bayuk ACR North American Advances, 2010 | | 2010 |
| Making a Difference in Different Ways: Unleashing the Power of Collaborative Research Teams to Enhance Consumer Well-being MP Gardner, M Sanghvi, JL Ozanne, L Anderson, A Andreasen, ... | | |
| Individual Papers Reviewers P Aggarwal, S Alia, T Allard, A Alter, O Amir, FGV Eduardo Andrade, ... | | |
