| Understanding the role of preference revision and concession in group decisions A Aribarg, N Arora, HO Bodur Journal of Marketing Research 39 (3), 336-349, 2002 | 126 | 2002 |
| Understanding the role of preference revision and concession in group decisions A Aribarg, N Arora, HO Bodur Journal of Marketing Research 39 (3), 336-349, 2002 | 126 | 2002 |
| Native advertising in online news: Trade-offs among clicks, brand recognition, and website trustworthiness A Aribarg, EM Schwartz Journal of Marketing Research 57 (1), 20-34, 2020 | 115 | 2020 |
| Raising the BAR: Bias adjustment of recognition tests in advertising A Aribarg, R Pieters, M Wedel Journal of Marketing Research 47 (3), 387-400, 2010 | 100 | 2010 |
| Private label imitation of a national brand: Implications for consumer choice and law A Aribarg, N Arora, T Henderson, Y Kim Journal of Marketing Research 51 (6), 657-675, 2014 | 89 | 2014 |
| Predicting joint choice using individual data A Aribarg, N Arora, MY Kang Marketing Science 29 (1), 139-157, 2010 | 58 | 2010 |
| Modeling choice interdependence in a social network J Wang, A Aribarg, YF Atchadé Marketing Science 32 (6), 977-997, 2013 | 52 | 2013 |
| The role of network embeddedness in film success G Packard, A Aribarg, J Eliashberg, NZ Foutz International Journal of Research in Marketing 33 (2), 328-342, 2016 | 46 | 2016 |
| Research Note—Interbrand Variant Overlap: Impact on Brand Preference and Portfolio Profit A Aribarg, N Arora Marketing Science 27 (3), 474-491, 2008 | 46 | 2008 |
| Category-based screening in choice of complementary products A Aribarg, NZ Foutz Journal of Marketing Research 46 (4), 518-530, 2009 | 43 | 2009 |
| The importance of price beliefs in consumer search P Jindal, A Aribarg Journal of Marketing Research 58 (2), 321-342, 2021 | 30 | 2021 |
| Tipping the scale: The role of discriminability in conjoint analysis A Aribarg, KA Burson, RP Larrick Journal of Marketing Research 54 (2), 279-292, 2017 | 30 | 2017 |
| Advancing non-compensatory choice models in marketing A Aribarg, T Otter, D Zantedeschi, GM Allenby, T Bentley, DJ Curry, ... Customer Needs and Solutions 5, 82-92, 2018 | 25 | 2018 |
| Brand portfolio promotions A Aribarg, N Arora Journal of Marketing Research 45 (4), 391-402, 2008 | 24 | 2008 |
| Time to pay attention to attention: using attention-based process traces to better understand consumer decision-making M Mormann, T Griffiths, C Janiszewski, JE Russo, A Aribarg, NJS Ashby, ... Marketing Letters 31, 381-392, 2020 | 12 | 2020 |
| The value of measuring customer satisfaction J Cho, A Aribarg, P Manchanda | 12 | 2017 |
| Consumer responses to native advertising A Aribarg, EM Schwartz SSRN Electronic Journal, 2017 | 9 | 2017 |
| The moral significance of aesthetics in nature imagery E Kim, JL Cunningham, A Aribarg Psychological Science 33 (9), 1372-1385, 2022 | 2 | 2022 |
| Arousal sustainability in shared experiential consumption E Kim, A Aribarg, NZ Foutz Ann Arbor working paper 1001, 2017 | 2 | 2017 |
| Can firms benefit from integrating high-frequency survey measures with objective service quality data? J Cho, A Aribarg, P Manchanda International Journal of Research in Marketing 40 (3), 513-533, 2023 | 1 | 2023 |
Neeraj AroraWisconsin School of Business, University of Wisconsin-MadisonVerified email at bus.wisc.edu
