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Bruce D. Weinberg
Bruce D. Weinberg
Professor of Marketing at Isenberg School of Management, Umass Amherst
Verified email at isenberg.umass.edu - Homepage
Title
Cited by
Cited by
Year
Social spending: Managing the social media mix
BD Weinberg, E Pehlivan
Business horizons 54 (3), 275-282, 2011
8472011
Premarket forecasting of really-new products
GL Urban, BD Weinberg, JR Hauser
Journal of marketing 60 (1), 47-60, 1996
6191996
Internet of Things: Convenience vs. privacy and secrecy
BD Weinberg, GR Milne, YG Andonova, FM Hajjat
Business horizons 58 (6), 615-624, 2015
3502015
How consumers allocate their time when searching for information
JR Hauser, GL Urban, BD Weinberg
Journal of Marketing Research 30 (4), 452-466, 1993
3151993
Information acceleration: Validation and lessons from the field
GL Urban, JR Hauser, WJ Qualls, BD Weinberg, JD Bohlmann, ...
Journal of Marketing Research 34 (1), 143-153, 1997
2601997
Don't keep your internet customers waiting too long at the (virtual) front door
BD Weinberg
Journal of interactive marketing 14 (1), 30-39, 2000
2472000
What’s your social media strategy?
J Wilson, PJ Guinan, S Parise
1822011
Premarket forecasting for new consumer durable goods: Modeling categorization, elimination, and consideration phenomena
GL Urban, JS Hulland, BD Weinberg
Journal of marketing 57 (2), 47-63, 1993
1511993
Destination social business: Exploring an organization's journey with social media, collaborative community and expressive individuality
BD Weinberg, K de Ruyter, C Dellarocas, M Buck, DI Keeling
Journal of interactive marketing 27 (4), 299-310, 2013
1462013
Multichannel marketing: Mindset and program development
BD Weinberg, S Parise, PJ Guinan
Business Horizons 50 (5), 385-394, 2007
1432007
Exploring the WOW in online-auction feedback
BD Weinberg, L Davis
Journal of Business Research 58 (11), 1609-1621, 2005
1402005
Optimal cooperative advertising integration strategy for organizations adding a direct online channel
PD Berger, J Lee, BD Weinberg
Journal of the Operational Research Society 57, 920-927, 2006
1152006
Do internet-based surveys increase personal self-disclosure?
RC Hanna, B Weinberg, RP Dant, PD Berger
Journal of Database Marketing & Customer Strategy Management 12, 342-356, 2005
922005
The impact of social media usage on consumer buying behavior
M Pooja, JE Black, C Jiangmei, PD Berger, BD Weinberg
Advances in management 5 (1), 14-22, 2012
872012
Connected customer lifetime value: The impact of social media
BD Weinberg, PD Berger
Journal of Direct, Data and Digital Marketing Practice 12, 328-344, 2011
872011
Customer lifetime value determination and strategic implications for a cruise-ship company
PD Berger, B Weinberg, RC Hanna
Journal of Database Marketing & Customer Strategy Management 11, 40-52, 2003
752003
Research In Exploring The Online Consumer Experience.
BD Weinberg
Advances in consumer research 28 (1), 2001
582001
Predicting run production and run prevention in baseball: the impact of Sabermetrics
P Beneventano, PD Berger, BD Weinberg
Int J Bus Humanit Technol 2 (4), 67-75, 2012
572012
The Secrets of Marketing In a Web 2.0 World
S Parise, PJ Guinan, BD Weinberg
Wall Street Journal 252 (141), R4, 2008
532008
The 2004 US Presidential campaign: Impact of hybrid offline and online ‘meetup’communities
BD Weinberg, CB Williams
Journal of Direct, Data and Digital Marketing Practice 8, 46-57, 2006
462006
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