S. Shyam Sundar
S. Shyam Sundar
Jimirro Professor of Media Effects & Director, Center for Socially Responsible AI, Penn State
Verified email at - Homepage
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The MAIN model: A heuristic approach to understanding technology effects on credibility
SS Sundar
MacArthur Foundation Digital Media and Learning Initiative, 2008
Uses and grats 2.0: New gratifications for new media
SS Sundar, AM Limperos
Journal of broadcasting & electronic media 57 (4), 504-525, 2013
Explicating web site interactivity: Impression formation effects in political campaign sites
SS Sundar, S Kalyanaraman, J Brown
Communication research 30 (1), 30-59, 2003
Conceptualizing sources in online news
SS Sundar, C Nass
Journal of communication 51 (1), 52-72, 2001
Humanizing chatbots: The effects of visual, identity and conversational cues on humanness perceptions
E Go, SS Sundar
Computers in human behavior 97, 304-316, 2019
Measuring message credibility: Construction and validation of an exclusive scale
A Appelman, SS Sundar
Journalism & Mass Communication Quarterly 93 (1), 59-79, 2016
Personalization versus customization: The importance of agency, privacy, and power usage
SS Sundar, SS Marathe
Human communication research 36 (3), 298-322, 2010
The psychological appeal of personalized content in web portals: Does customization affect attitudes and behavior?
S Kalyanaraman, SS Sundar
Journal of Communication 56 (1), 110-132, 2006
Effects of online health sources on credibility and behavioral intentions
Y Hu, S Shyam Sundar
Communication research 37 (1), 105-132, 2010
Multimedia effects on processing and perception of online news: A study of picture, audio, and video downloads
SS Sundar
Journalism & Mass Communication Quarterly 77 (3), 480-499, 2000
“Fake news” is not simply false information: A concept explication and taxonomy of online content
MD Molina, SS Sundar, T Le, D Lee
American behavioral scientist 65 (2), 180-212, 2021
Posting, commenting, and tagging: Effects of sharing news stories on Facebook
A Oeldorf-Hirsch, SS Sundar
Computers in human behavior 44, 240-249, 2015
Exploring receivers' criteria for perception of print and online news
SS Sundar
Journalism & Mass Communication Quarterly 76 (2), 373-386, 1999
Arousal, memory, and impression-formation effects of animation speed in web advertising
SS Sundar, S Kalyanaraman
Journal of Advertising 33 (1), 7-17, 2004
Interactivity and persuasion: Influencing attitudes with information and involvement
SS Sundar, J Kim
Journal of interactive advertising 5 (2), 5-18, 2005
Anthropomorphism of computers: Is it mindful or mindless?
Y Kim, SS Sundar
Computers in Human Behavior 28 (1), 241-250, 2012
Toward a theory of interactive media effects (TIME) four models for explaining how interface features affect user psychology
SS Sundar, H Jia, TF Waddell, Y Huang
The handbook of the psychology of communication technology, 47-86, 2015
News cues: Information scent and cognitive heuristics
SS Sundar, S Knobloch‐Westerwick, MR Hastall
Journal of the American society for information science and technology 58 (3 …, 2007
Rise of machine agency: A framework for studying the psychology of human–AI interaction (HAII)
SS Sundar
Journal of Computer-Mediated Communication 25 (1), 74-88, 2020
Source orientation in human-computer interaction: Programmer, networker, or independent social actor
SS Sundar, C Nass
Communication research 27 (6), 683-703, 2000
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