| Industrial organization: contemporary theory & practice L Pepall, DJ Richards, G Norman (No Title), 2005 | 369 | 2005 |
| Industrial organization: Contemporary theory and empirical applications L Pepall, D Richards, G Norman John Wiley & Sons, 2014 | 346 | 2014 |
| The simple economics of brand stretching LM Pepall, DJ Richards The Journal of Business 75 (3), 535-552, 2002 | 104 | 2002 |
| Sequential entry with brand loyalty caused by consumer learning-by-using J Gabszewicz, L Pepall, JF Thisse The Journal of Industrial Economics, 397-416, 1992 | 93 | 1992 |
| Product Differentiation and Upstream‐Downstream Relations L Pepall, G Norman Journal of Economics & Management Strategy 10 (2), 201-233, 2001 | 53 | 2001 |
| Organización industrial: teoría y práctica contemporáneas L Pepall, DJ Richards, G Norman México: Thomson,, 2006 | 52 | 2006 |
| Generic product advertising, spillovers, and market concentration G Norman, L Pepall, D Richards American Journal of Agricultural Economics 90 (3), 719-732, 2008 | 48 | 2008 |
| Contemporary industrial organization: a quantitative approach L Pepall, D Richards, G Norman (No Title), 2011 | 43 | 2011 |
| Innovation, imitation, and social welfare LM Pepall, DJ Richards Southern Economic Journal, 673-684, 1994 | 41 | 1994 |
| Profitable mergers in a Cournot model of spatial competition G Norman, L Pepall Southern Economic Journal 66 (3), 667-681, 2000 | 38 | 2000 |
| Knowledge spillovers, mergers and public policy in economic clusters G Norman, L Pepall Review of Industrial Organization 25, 155-174, 2004 | 30 | 2004 |
| Product differentiation, cost‐reducing mergers, and consumer welfare G Norman, L Pepall, D Richards Canadian Journal of Economics/Revue canadienne d'économique 38 (4), 1204-1223, 2005 | 28 | 2005 |
| Easy proofs of unanimity and optimality without spanning: A pedagogical note L Makowski, L Pepall The Journal of Finance 40 (4), 1245-1250, 1985 | 28 | 1985 |
| Strategic Product Choiceand Niche Markets L Pepall Journal of Economics & Management Strategy 1 (2), 397-417, 1992 | 22 | 1992 |
| The military-industrial complex in Canada LM Pepall, DM Shapiro Canadian Public Policy/Analyse de Politiques, 265-284, 1989 | 19 | 1989 |
| Pricing coordination failures and health care provider integration K Eggleston, G Norman, LM Pepall Contributions in Economic Analysis & Policy 3 (1), 1-29, 2004 | 18 | 2004 |
| Market demand and product clustering L Pepall The Economic Journal 100 (399), 195-205, 1990 | 18 | 1990 |
| Competition and consumer data: The good, the bad, and the ugly G Norman, L Pepall, D Richards, L Tan Research in Economics 70 (4), 752-765, 2016 | 16 | 2016 |
| Reach for the stars: A strategic bidding game LM Pepall, DJ Richards Economica 68 (272), 489-504, 2001 | 14 | 2001 |
| G. Norman (2011). Contemporary Industrial Organization: A Quantitative Approach L Pepall, D Richards Wiley, 0 | 14 | |
