| The relationship between marketing agility and financial performance under different levels of market turbulence J Zhou, FT Mavondo, SG Saunders Industrial Marketing Management 83, 31-41, 2019 | 201 | 2019 |
| Redefining social marketing: beyond behavioural change SG Saunders, DJ Barrington, S Sridharan Journal of Social Marketing 5 (2), 160-168, 2015 | 174 | 2015 |
| Systems social marketing: A critical appraisal VD Truong, SG Saunders, XD Dong Journal of Social Marketing 9 (2), 180-203, 2019 | 85 | 2019 |
| Why tip? An empirical test of motivations for tipping car guards SG Saunders, M Lynn Journal of Economic Psychology 31 (1), 106-113, 2010 | 80 | 2010 |
| The importance of customer citizenship behaviour in the modern retail environment: Introducing and testing a social exchange model E van Tonder, SG Saunders, IT Lisita, LT de Beer Journal of Retailing and Consumer Services 45, 92-102, 2018 | 77 | 2018 |
| Measuring and applying the PAKSERV service quality construct: Evidence from a South African cultural context SG Saunders Managing Service Quality: An International Journal 18 (5), 442-456, 2008 | 60 | 2008 |
| Social and personal factors influencing green customer citizenship behaviours: The role of subjective norm, internal values and attitudes E Van Tonder, S Fullerton, LT De Beer, SG Saunders Journal of Retailing and Consumer Services 71, 103190, 2023 | 50 | 2023 |
| International marketing SM Burgess, N Bothma Oxford University Press, 2011 | 48 | 2011 |
| Banking patronage motives of the urban informal poor SG Saunders, M Bendixen, R Abratt Journal of Services Marketing 21 (1), 52-63, 2007 | 39 | 2007 |
| Scenario planning: a collage construction approach SG Saunders Foresight 11 (2), 19-28, 2009 | 37 | 2009 |
| Sanitation marketing: A systematic review and theoretical critique using the capability approach DJ Barrington, S Sridharan, KF Shields, SG Saunders, RT Souter, ... Social Science & Medicine 194, 128-134, 2017 | 32 | 2017 |
| Markets and marketing research on poverty and its alleviation: Summarizing an evolving logic toward human capabilities, well-being goals and transformation S Sridharan, DJ Barrington, SG Saunders Marketing Theory 17 (3), 323-340, 2017 | 32 | 2017 |
| Improving community health through marketing exchanges: A participatory action research study on water, sanitation, and hygiene in three Melanesian countries DJ Barrington, S Sridharan, SG Saunders, RT Souter, J Bartram, ... Social Science & Medicine 171, 84-93, 2016 | 32 | 2016 |
| Marketing: fresh perspectives HB Klopper, A Berndt, K Chipp, Z Ismail, M Roberts-Lombard, ... Cape Town: Pearson Prentice Hall, 2006 | 31 | 2006 |
| The diversification of charities: From religion‐oriented to for‐profit‐oriented fundraising SG Saunders International Journal of Nonprofit and voluntary sector marketing 18 (2 …, 2013 | 28 | 2013 |
| An Exploratory Study into the Disposition Behaviour of Poor Bottom-of-the-Pyramid Urban Consumers SG Saunders Advances in Consumer Research 37, 440-446, 2010 | 23 | 2010 |
| Addressing WaSH challenges in Pacific Island Countries: A participatory marketing systems mapping approach to empower informal settlement community action SG Saunders, DJ Barrington, S Sridharan, S Meo, W Hadwen, KF Shields, ... Habitat International 55, 159-166, 2016 | 17 | 2016 |
| Service employee evaluations of customer tips: an expectations-disconfirmation tip gap approach SG Saunders Journal of Service Theory and Practice 25 (6), 796-812, 2015 | 16 | 2015 |
| Social marketing interventions: insights from a system dynamics simulation model SG Saunders, VD Truong Journal of Social Marketing 9 (3), 329-342, 2019 | 14 | 2019 |
| Measuring, evaluating, and documenting social marketing impact VD Truong, XD Dong, SG Saunders, Q Pham, H Nguyen, NA Tran Journal of Social Marketing 11 (3), 259-277, 2021 | 13 | 2021 |
Dani J BarringtonSchool of Population and Global Health, The University of Western AustraliaVerified email at uwa.edu.au
