| Consumer evaluation of multi-product bundles: An information integration analysis GJ Gaeth, IP Levin, G Chakraborty, AM Levin Marketing letters 2, 47-57, 1991 | 368 | 1991 |
| Product category dependent consumer preferences for online and offline shopping features and their influence on multi-channel retail alliances. AM Levin, IR Levin, CE Heath J. Electron. Commer. Res. 4 (3), 85-93, 2003 | 269 | 2003 |
| Modeling the role of brand alliances in the assimilation of product evaluations IP Levin, AM Levin Journal of Consumer Psychology 9 (1), 43-52, 2000 | 266 | 2000 |
| A multi-attribute analysis of preferences for online and offline shopping: Differences across products, consumers, and shopping stages AM Levin, IP Levin, JA Weller Journal of Electronic Commerce Research 6 (4), 281, 2005 | 259 | 2005 |
| The balance theory domino: How sponsorships may elicit negative consumer attitudes V Dalakas, AM Levin Advances in consumer research 32, 91, 2005 | 259 | 2005 |
| Theoretical and empirical linkages between consumers' responses to different branding strategies AM Levin, JC Davis, I Levin ACR North American Advances, 1996 | 254 | 1996 |
| The impact of sports sponsorship on consumers' brand attitudes and recall: The case of NASCAR fans AM Levin, C Joiner, G Cameron Journal of Current Issues & Research in Advertising 23 (2), 23-31, 2001 | 201 | 2001 |
| Movie Stars and Authors as Brand Names: Measuring Brand Equity in Experiential Products. AM Levin, IP Levin, C Edward Heath Advances in consumer research 24 (1), 1997 | 129 | 1997 |
| Deterring illegal downloading: The effects of threat appeals, past behavior, subjective norms, and attributions of harm AM Levin, MC Dato‐on, C Manolis Journal of Consumer Behaviour: An International Research Review 6 (2‐3), 111-122, 2007 | 119 | 2007 |
| Money for nothing and hits for free: The ethics of downloading music from peer-to-peer web sites AM Levin, MC Dato-on, K Rhee Journal of Marketing Theory and Practice 12 (1), 48-60, 2004 | 118 | 2004 |
| Packaging of healthy and unhealthy food products for children and parents: the relative influence of licensed characters and brand names AM Levin, IP Levin Journal of Consumer Behaviour 9 (5), 393-402, 2010 | 115 | 2010 |
| Brand loyalty of NASCAR fans towards sponsors: The impact of fan identification AM Levin, F Beasley, T Gamble International Journal of Sports Marketing and Sponsorship 6 (1), 7-17, 2004 | 106 | 2004 |
| Contrast and assimilation processes in consumers' evaluations of dual brands AM Levin Journal of Business and Psychology 17, 145-154, 2002 | 73 | 2002 |
| Mobile app-etite: Consumer attitudes towards and use of mobile technology in the context of eating behaviour AE Doub, A Levin, CE Heath, K LeVangie Journal of direct, data and digital marketing practice 17, 114-129, 2015 | 60 | 2015 |
| A Generation X scale: Creation and validation C Manolis, A Levin, R Dahlstrom Educational and Psychological Measurement 57 (4), 666-684, 1997 | 49 | 1997 |
| Identifying users of traditional and Internet-based resources for meal ideas: An association rule learning approach AE Doub, ML Small, A Levin, K LeVangie, TR Brick Appetite 103, 128-136, 2016 | 44 | 2016 |
| NASCAR fans' responses to current and former NASCAR sponsors: The effect of perceived group norms and fan identification AM Levin, F Beasley, RL Gilson International Journal of Sports Marketing and Sponsorship 9 (3), 35-46, 2008 | 36 | 2008 |
| Ad nauseam? Sports fans’ acceptance of commercial messages during televised sporting events A Levin, J Cobbs, F Beasley, C Manolis Sport Marketing Quarterly 22, 123-128, 2013 | 16 | 2013 |
| Finding the best ways to combine online and offline shopping features AM Levin, IP Levin, CE Heath Online Consumer Psychology: Understanding and Influencing Consumer Behavior …, 2005 | 11 | 2005 |
| High-involvement learning: The student insight panel AM Levin, GS Martin Marketing Education Review 20 (2), 173-178, 2010 | 9 | 2010 |
