| Brand awareness: revisiting an old metric for a new world J Romaniuk, S Wight, M Faulkner Journal of Product & Brand Management 26 (5), 469-476, 2017 | 145 | 2017 |
| Business orientation scales: development and psychometric assessment J Dawes, M Faulkner, B Sharp 27th EMAC Conference 5, 461-478, 1998 | 67 | 1998 |
| The moderating influence of environment factors in an extended community of inquiry model of e-learning R Lee, K Hoe Looi, M Faulkner, L Neale Asia Pacific Journal of Education 41 (1), 1-15, 2021 | 60 | 2021 |
| Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory C Nguyen, J Romaniuk, M Faulkner, J Cohen Marketing Letters 29 (1), 37-48, 2018 | 46 | 2018 |
| Exploring ways that ePortfolios can support the progressive development of graduate qualities and professional competencies M Faulkner, S Mahfuzul Aziz, V Waye, E Smith Higher Education Research & Development 32 (6), 871-887, 2013 | 42 | 2013 |
| Understanding students' engagement with personalised feedback messages H Iraj, A Fudge, M Faulkner, A Pardo, V Kovanović Proceedings of the tenth international Conference on learning analytics …, 2020 | 34 | 2020 |
| What can the brand manager expect from Facebook? D Sitta, M Faulkner, P Stern Australasian Marketing Journal (AMJ) 26 (1), 17-22, 2018 | 32 | 2018 |
| New versus frequent donors: Exploring the behaviour of the most desirable donors M Faulkner, J Romaniuk, P Stern Australasian Marketing Journal 24 (3), 198-204, 2016 | 30 | 2016 |
| A new tool for pre-testing direct mail M Faulkner, R Kennedy International Journal of Market Research 50 (4), 469-490, 2008 | 20 | 2008 |
| Comparing approaches to elicit brand attributes both face-to-face and online S Hogan, J Romaniuk, M Faulkner International Journal of Market Research 58 (1), 57-78, 2016 | 19 | 2016 |
| Narrowing the Feedback Gap: Examining Student Engagement with Personalized and Actionable Feedback Messages. H Iraj, A Fudge, H Khan, M Faulkner, A Pardo, V Kovanovic Journal of Learning Analytics 8 (3), 101-116, 2021 | 17 | 2021 |
| When retailers and manufacturers advertise together; examining the effect of co-operative advertising on ad reach and memorability C Nguyen, J Romaniuk, J Cohen, M Faulkner Journal of Retailing and Consumer Services 55, 102080, 2020 | 16 | 2020 |
| Supporters’ perceptions of benefits delivered by different charity activities M Faulkner, J Romaniuk Journal of Nonprofit & Public Sector Marketing 31 (1), 20-41, 2019 | 16 | 2019 |
| Mind the gap: Understanding the gap between intentions and behaviour in the charity context C Nguyen, M Faulkner, S Yang, J Williams, L Tong Journal of Business Research 148, 216-224, 2022 | 15 | 2022 |
| Embedding e-portfolios in a law program: Lessons from an Australian law school V Waye, M Faulkner Journal of Legal Education 61 (4), 560-584, 2012 | 15 | 2012 |
| The roles of extrinsic factors in a community of inquiry model of e-learning R Lee, M Faulkner E-learning and Digital Media 8 (1), 58-67, 2011 | 13 | 2011 |
| Does an expanded brand user base of co-branded advertising help ad-memorability? C Nguyen, J Romaniuk, M Faulkner, J Cohen International Journal of Market Research 60 (4), 366-379, 2018 | 11 | 2018 |
| Barriers to increasing donor support: Evidence on the incidence and nature of brand rejection M Faulkner, O Truong, J Romaniuk Nonprofit and Voluntary Sector Quarterly 44 (5), 1007-1025, 2015 | 11 | 2015 |
| Are experts better than potential users in predicting the uptake of an innovation? Extending the use of the Juster Scale M Faulkner, DR Corkindale Technological forecasting and social change 76 (7), 910-916, 2009 | 11 | 2009 |
| A new benchmark for mechanical avoidance of radio advertising: Why radio advertising is a sound investment A Michelon, S Bellman, M Faulkner, J Cohen, J Bruwer Journal of Advertising Research 60 (4), 407-416, 2020 | 8 | 2020 |
