The determinants of salesperson performance: A meta-analysis GA Churchill Jr, NM Ford, SW Hartley, OC Walker Jr Journal of marketing research 22 (2), 103-118, 1985 | 2242 | 1985 |
Marketing RA Kerin, SW Hartley, EN Berkowitz, W Rudelius AMGH Editora, 2009 | 2022 | 2009 |
A path-analytic study of a model of salesperson performance AJ Dubinsky, SW Hartley Journal of the Academy of Marketing Science 14, 36-46, 1986 | 325 | 1986 |
Marketing K Przybyłowski, SW Hartley, RA Kerin, W Rudelius ABC, 1998 | 245 | 1998 |
Selecting successful salespeople: A meta-analysis of biographical and psychological selection criteria NM Ford, OC Walker Jr, GA Churchill Jr, SW Hartley Review of marketing 10, 90-131, 1987 | 140 | 1987 |
Sales force activities and marketing strategies in industrial firms: Relationships and implications J Cross, SW Hartley, W Rudelius, MJ Vassey Journal of Personal Selling & Sales Management 21 (3), 199-206, 2001 | 104 | 2001 |
Antecedents of retail salesperson performance: A path-analytic perspective. AJ Dubinsky, SW Hartley Journal of Business Research, 1986 | 84 | 1986 |
Improving integrated marketing communications practices: A comparison of objectives and results CH Patti, SW Hartley, MM van Dessel, DW Baack Journal of marketing communications 23 (4), 351-370, 2017 | 68 | 2017 |
MARKETING (Undécima ed.) R Kerin, S Hartley, W Rudelius México: McGRAW-HILL/INTERAMERICANA, 2013 | 54 | 2013 |
How buyers view industrial salespeople HM Hayes, SW Hartley Industrial Marketing Management 18 (2), 73-80, 1989 | 52 | 1989 |
Marketing SW Hartley, W Rudelius, RA Kerin McGraw-Hill Irwin, 2003 | 45 | 2003 |
How sales promotion can work for and against you SW Hartley, J Cross Journal of consumer marketing 5 (3), 35-42, 1988 | 42 | 1988 |
Reimagining customer service through journey mapping and measurement CH Patti, MM van Dessel, SW Hartley European Journal of Marketing 54 (10), 2387-2417, 2020 | 38 | 2020 |
An approach for assessing individual versus group effects in performance evaluations FJ Yammarino, AJ Dubinsky, SW Hartley Journal of Occupational Psychology 60 (2), 157-167, 1987 | 37 | 1987 |
Business-to-business advertising: a marketing management approach CH Patti, SW Hartley, SL Kennedy (No Title), 1991 | 33 | 1991 |
Evaluating business-to-business advertising: A comparison of objectives and results SW Hartley, CH Patti Journal of Advertising Research 28 (2), 21-27, 1988 | 27 | 1988 |
How advertising message strategies are set DR Glover, SW Hartley, CH Patti Industrial Marketing Management 18 (1), 19-26, 1989 | 25 | 1989 |
Boundary spanners and self-monitoring: An extended view AJ Dubinsky, SW Hartley, FJ Yammarino Psychological Reports 57 (1), 287-294, 1985 | 25 | 1985 |
Marketing. México DF R Kerin, S Hartley, W Rudelius Mexico: McGraw-Hill/Interamericana Editores, 2014 | 23 | 2014 |
Marketing 8th Canadian edition F Crane, RA Kerin, SW Hartley, W Rudelius Toronto, Ontario: McGraw-Hill Ryerson, 2011 | 22 | 2011 |