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Gary L. Frankwick
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Effects of big data analytics and traditional marketing analytics on new product success: A knowledge fusion perspective
Z Xu, GL Frankwick, E Ramirez
Journal of business research 69 (5), 1562-1566, 2016
4152016
Evolving patterns of organizational beliefs in the formation of strategy
GL Frankwick, JC Ward, MD Hutt, PH Reingen
Journal of Marketing 58 (2), 96-110, 1994
2651994
Buyers' perspectives of buyer–seller relationship development
C Claycomb, GL Frankwick
Industrial Marketing Management 39 (2), 252-263, 2010
2172010
Hurdle the cross-functional barriers to strategic change
MD Hutt, BA Walker, GL Frankwick
MIT Sloan Management Review 36 (3), 22, 1995
1911995
Supply chain B2B e‐commerce and time‐based delivery performance
KNS Iyer, R Germain, GL Frankwick
International Journal of Physical Distribution & Logistics Management, 2004
1452004
The moderating effect of selling situation on the adaptive selling strategy–selling effectiveness relationship
SS Porter, JL Wiener, GL Frankwick
Journal of Business Research 56 (4), 275-281, 2003
1342003
Effects of positive customer-to-customer service interaction
JJ Yoo, TJ Arnold, GL Frankwick
Journal of Business Research 65 (9), 1313-1320, 2012
1282012
Dynamics of relationship selling: A longitudinal examination of changes in salesperson-customer relationship status
GL Frankwick, SS Porter, LA Crosby
Journal of Personal Selling & Sales Management 21 (2), 135-146, 2001
1252001
A contingency perspective of communication, conflict resolution and buyer search effort in buyer‐supplier relationships
C Claycomb, GL Frankwick
Journal of supply chain management 40 (4), 18-34, 2004
1242004
University marketing: a professional service organization perspective
J Licata, GL Frankwick
Journal of Marketing for Higher Education 7 (2), 1-16, 1996
751996
Environment, management attitude, and organizational learning in alliances
P Srivastava, GL Frankwick
Management decision, 2011
592011
Should firms consider employee input in reward system design? The effect of participation on market orientation and new product performance
Y Wei, GL Frankwick, BH Nguyen
Journal of Product Innovation Management 29 (4), 546-558, 2012
572012
Belief structures in conflict: Mapping a strategic marketing decision
GL Frankwick, BA Walker, JC Ward
Journal of Business Research 31 (2-3), 183-195, 1994
531994
Exploring the impact of social undermining on salesperson deviance: An integrated model
J Yoo, GL Frankwick
Journal of Personal Selling & Sales Management 33 (1), 79-90, 2013
512013
Group knowledge networks: A framework and an implementation
R Sharda, GL Frankwick, O Turetken
Information Systems Frontiers 1 (3), 221-239, 1999
461999
The dynamics of buyers' perceived costs during a relationship development process: an empirical assessment
C Claycomb, GL Frankwick
Journal of Business Research 58 (12), 1662-1671, 2005
442005
Inter–organizational communication and technology transfer: Industry–government–university linkages
RT Wigand, GL Frankwick
International Journal of Technology Management 4 (1), 63-76, 1989
351989
A classification schema of co-production of goods: an open-systems perspective
FR Jiménez, KE Voss, GL Frankwick
European Journal of Marketing, 2013
342013
A framework for understanding new product alliance success
BD Carlson, GL Frankwick, KJ Cumiskey
Journal of Marketing Theory and Practice 19 (1), 7-26, 2011
322011
The effect of communication practice on deviance among Korean salespeople: The mediating role of intrinsic motivation
JJ Yoo, K Flaherty, GL Frankwick
Journal of Business Research 67 (9), 1991-1999, 2014
302014
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