| Is Neuromarketing Ethical? Consumer say Yes. Consumers say No. J Flores, A Baruca, R Saldivar Journal of Legal, Ethical and Regulatory Issues 17 (2), 77-92, 2014 | 89 | 2014 |
| Cross-border shopping: Mexican shoppers in the US and American shoppers in Mexico A Baruca, Z Mohammadali International Journal of Consumer Studies 37 (4), 360-366, 2013 | 44 | 2013 |
| Utilizing Mobile Devices to Enrich the Learning Style of Students E McGovern, C Luna-Nevarez, A Baruca Journal of Education for Business 92 (2), 89-95, 2017 | 25 | 2017 |
| Want to Enroll in a MOOC? No Thanks, My Professors Have Their Own Videos E McGovern, A Baruca Journal for Advancement of Marketing Education 21 (2), 64-76, 2013 | 17 | 2013 |
| Impacts and Implications for the Sports Industry in the Post-COVID-19 Era A Faganel, I Rižnar, A Baruca IGI Global, 2021 | 5 | 2021 |
| Our Celebrities Our Selves: Reconstructing Ourselves as Online Personalities B Arne Dissertation. ProQuest LLC, 2012 | 5* | 2012 |
| Nation Branding and Nation Brand Equity: The Case of Slovakia, Pardon Me, Slovenia (Summary Brief) A Baruca | 5 | 2010 |
| The revenge of the nerds: Uncovering practices of e-sports and fantasy sports: An abstract A Baruca, E Ulusoy Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | 3 | 2018 |
| A Journal-Neutral Ratio for Marketing Faculty Scholarship Assessment M Elbeck, A Baruca Marketing Education Review 25 (3), 193-204, 2015 | 3 | 2015 |
| Because it makes me feel good: Moderation and mediation effects in cause-related marketing R Felix, AH Zadeh, A Baruca | 2 | 2015 |
| What do consumers think of neuromarketing?: An exploratory investigation of consumers’ perceptions of neuromarketing ethics and the associated implications A Baruca, J Flores The Sustainable Global Marketplace: Proceedings of the 2011 Academy of …, 2014 | 2 | 2014 |
| The main growth strategies of telecommunication operators in the segment of SOHOs A Faganel, I Jecl, A Baruca Strategic Management-International Journal of Strategic Management and …, 2022 | 1 | 2022 |
| Fantasy Sports and eSports: Is Unconventional Becoming Conventional? A Case Analysis A Baruca, E Ulusoy Impacts and Implications for the Sports Industry in the Post-COVID-19 Era …, 2021 | 1 | 2021 |
| If Celebrities can do it, so can I: Me, my Celebrity and my Brand an Exploratory Investigation of Celebrity Influence on Online Personal Branding A Baruca, E Ulusoy, M Minor Ideas in Marketing: Finding the New and Polishing the Old, 17-17, 2015 | 1 | 2015 |
| The Effect of Age, Gender and Consumer Susceptibility in Purchase Recommendations: An Analysis of Three Different Recommendation Settings R Saldivar, A Baruca The Sustainable Global Marketplace: Proceedings of the 2011 Academy of …, 2015 | 1 | 2015 |
| The Endorsement Effect of Country Leaders on the Country Brand Equity A Baruca Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference …, 2015 | 1 | 2015 |
| The Influence of the Entertainment Industry on the Perception of Ethics. A Baruca, G Selber Advances in Consumer Research 38, 2011 | 1 | 2011 |
| The Role and Importance of Guaranteeing the Right to Privacy in the Use of Smartphone: The Case of Apple D Romih, A Baruca Dilemmas of Modern Advertising: Selected Topics, 307-336, 2023 | | 2023 |
| Climate Shocks and the US Economy D Romih, A Baruca Ciências Socialmente Aplicáveis: Integrando Saberes e Abrindo Caminhos 8, 92-106, 2023 | | 2023 |
| I Wanna Know What (Brand) Love Is, I Want You to Show Me: Exploring Expressions of Brand Love: An Abstract E Ulusoy, A Baruca, R Saldivar Academy of Marketing Science Annual Conference, 233-234, 2022 | | 2022 |
Roberto SaldivarAssociate Professor of Marketing, University of the Incarnate WordVerified email at uiwtx.edu
