| Wholesale price contracts for reliable supply W Hwang, N Bakshi, V DeMiguel Production and Operations Management 27 (6), 1021-1037, 2018 | 54* | 2018 |
| A model of mental accounting and reference price adaptation M Baucells, W Hwang Management Science 63 (12), 4201-4218, 2017 | 52 | 2017 |
| Adoption of new online services in the presence of network externalities and complementarities W Hwang, J Oh Electronic commerce research and applications 8 (1), 3-15, 2009 | 19 | 2009 |
| Cover-up of vehicle defects: The role of regulator investigation announcements SH Cho, V DeMiguel, W Hwang Management Science 67 (6), 3834-3852, 2021 | 7 | 2021 |
| Managerial mental accounting and downstream project decisions M Baucells, Y Grushka-Cockayne, W Hwang Management Science, 2024 | 4* | 2024 |
