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Antonio Ladrón de Guevara
Antonio Ladrón de Guevara
Associate professor in Marketing - Universitat Pompeu Fabra
Verified email at upf.edu
Title
Cited by
Cited by
Year
A two-sector model of endogenous growth with leisure
A Ladrón-de-Guevara, S Ortigueira, MS Santos
The Review of Economic Studies 66 (3), 609-631, 1999
1931999
Equilibrium dynamics in two-sector models of endogenous growth
A Ladrón-de-Guevara, S Ortigueira, MS Santos
Journal of economic dynamics and control 21 (1), 115-143, 1997
1661997
Please, talk about it! When hotel popularity boosts preferences
G Viglia, R Furlan, A Ladron-de-Guevara
International Journal of Hospitality Management 42, 155-164, 2014
1342014
Asymmetric rivalry within and between strategic groups
FJ Mas‐Ruiz, F Ruiz‐Moreno, A Ladrón de Guevara Martínez
Strategic Management Journal 35 (3), 419-439, 2014
722014
Modeling consumption patterns in the attribute space: Theory and evidence of hybrid behavior
S Jimenez-Martin, A Ladrón-de-Guevara
International Journal of Research in Marketing 24 (3), 242-253, 2007
232007
Maximum cut‐clique problem: ILS heuristics and a data analysis application
P Martins, A Ladrón, H Ramalhinho
International Transactions in Operational Research 22 (5), 775-809, 2015
62015
Interacciones tecnológicas y efectos red: Claves para predecir el impacto del VOIP sobre la industria de las telecomunicaciones
V Andonova, A Ladrón-de-Guevara
UNIVERSIA BUSINESS REVIEW 86 (12), 66-79, 2006
62006
Multi-market, multi-product new product diffusion: Decomposing local, foreign, and indirect (cross-product) effects
A Ladrón-de-Guevara, WP Putsis
Customer Needs and Solutions 2, 57-70, 2015
42015
Development of a model of price competition in the Spanish loans market
F Ruiz‐Moreno, A Ladrón‐de‐Guevara, F Mas‐Ruiz
International Journal of Bank Marketing 28 (6), 479-496, 2010
32010
Diffusion of complementary products with network effects: A model with applications
A Ladrón-de-Guevara, A Elberse, WP Putis
36th MAC (European Marketing Academy) Conf. Proc. 2007, 2007
3*2007
Internet interacted: 1991‐2003
V Andonova, A Ladrón de Guevara, E Brousseau
Management Research: Journal of the Iberoamerican Academy of Management 9 (3 …, 2011
22011
Competencia en el mercado español de créditos bancarios: un modelo de variaciones conjeturales
FJ Mas, AL de Guevara Martínez, FR Moreno
Working Papers. Serie EC, 2006
22006
MARKET POTENTIAL EVOLUTION FOR INTERACTING TELECOMMUNICATION TECHNOLOGIES IN PRESENCE OF NETWORK EFFECTS.
V ANDONOVA, A LADRON-DE-GUEVARA
Academy of Management Proceedings 2007 (1), 1-6, 2007
12007
The impact of direct and indirect network effects in multi-market new product diffusion.
AL de Guevara Martínez, WP Putsis
XXI Congreso Nacional de Marketing [Recurso electrónico]: Universidad del …, 2009
2009
A state-dependent model of hybrid behavior with rational consumers in the attribute space
S Jiménez-Martín, AL de Guevara-Martínez
investigaciones económicas 33 (3), 347-383, 2009
2009
Hybrid consumption paths in the attribute space: A model and application with scanner data
S Jiménez-Martín, A Ladron-de-Guevara
Available at SSRN 1107791, 2008
2008
Rivalidad en precios en el mercado español de créditos.
FR Moreno, AL de Guevara Martínez, FM Ruiz
XX Encuentro de Profesores Universitarios de Marketing [Recurso electrónico …, 2008
2008
Diffusion of Complementary Products with Network Effects: A Model and Application
AL de Guevara, A Elberse, WP Putsis
2007
Rivalidad en el mercado de créditos bancarios: un modelo de variaciones conjeturales
FR Moreno, ALDEG MARTÍNEZ, FM Ruiz
XIX Encuentro de profesores universitarios de marketing [Recurso electrónico …, 2007
2007
Technology Interactions in the Presence of Network Effects: Fixed Telephony, Mobile Telephony and the Internet
A Ladron, I Jaume, V Andonova, AC a Santa Teresa
2006
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Articles 1–20