| Sustainability: How stakeholder perceptions differ from corporate reality J Peloza, M Loock, J Cerruti, M Muyot California Management Review 55 (1), 74-97, 2012 | 296 | 2012 |
| The flexible prosumer: Measuring the willingness to co-create distributed flexibility M Kubli, M Loock, R Wüstenhagen Energy policy 114, 540-548, 2018 | 234 | 2018 |
| Going beyond best technology and lowest price: on renewable energy investors’ preference for service-driven business models M Loock Energy Policy 40, 21-27, 2012 | 172 | 2012 |
| Heuristics in organizations: A review and a research agenda M Loock, G Hinnen Journal of Business Research 68 (9), 2027-2036, 2015 | 155 | 2015 |
| Customer value of smart metering: Explorative evidence from a choice-based conjoint study in Switzerland S Kaufmann, K Künzel, M Loock Energy Policy 53, 229-239, 2013 | 142 | 2013 |
| Unlocking the value of digitalization for the European energy transition: A typology of innovative business models M Loock Energy research & social science 69, 101740, 2020 | 120 | 2020 |
| Timing-based business models for flexibility creation in the electric power sector T Helms, M Loock, R Bohnsack Energy Policy 92, 348-358, 2016 | 84 | 2016 |
| Sustainable development in retailing: What is the impact on store choice? N Hampl, M Loock Business strategy and the environment 22 (3), 202-216, 2013 | 68 | 2013 |
| The double-edged sword of ethical nudges: Does inducing hypocrisy help or hinder the adoption of pro-environmental behaviors? K Gamma, R Mai, M Loock Journal of Business Ethics 161, 351-373, 2020 | 60 | 2020 |
| Generic customer segments and business models for smart grids: Empirical evidence from a cross-European country study HC Curtius, K Künzel, M Loock der markt 51, 63-74, 2012 | 46 | 2012 |
| Business modelling as configuring heuristics M Loock, F Hacklin Business models and modelling, 187-205, 2015 | 45 | 2015 |
| Debt for brands: tracking down a bias in financing photovoltaic projects in Germany F Lüdeke-Freund, M Loock Journal of Cleaner Production 19 (12), 1356-1364, 2011 | 44 | 2011 |
| Engaging customers in demand response programs: The role of reward and punishment in customer adoption in Switzerland K Gamma, R Mai, C Cometta, M Loock Energy Research & Social Science 74, 101927, 2021 | 39 | 2021 |
| Empowering local electricity markets: A survey study from Switzerland, Norway, Spain and Germany E Reuter, M Loock Institute for Economy and the Environment, University of St. Gallen, 2017 | 35 | 2017 |
| Best in class or simply the best? The impact of absolute versus relative ecolabeling approaches SL Hille, C Geiger, M Loock, J Peloza Journal of Public Policy & Marketing 37 (1), 5-22, 2018 | 30 | 2018 |
| How do business models impact financial performance of renewable energy firms? M Loock Handbook of research on energy entrepreneurship, 2011 | 16 | 2011 |
| A Firm’s Financial Reputation vs. Sustainability Reputation: Do Consumers Really Care? M Loock, DM Phillips Sustainability 12 (24), 10519, 2020 | 12 | 2020 |
| Strategisches Handelsmanagement: Grundlagen für den Erfolg auf internationalen Handelsmärkten T Rudolph, M Loock, A Kleinschrodt Shaker, 2008 | 9 | 2008 |
| Talking about a Better Place: How Shai Agassi is creating a mass market for electric vehicles M Loock, S Mueller The Journal of Entrepreneurship 21 (2), 289-313, 2012 | 8 | 2012 |
| Digital business models for local and micro power markets E Reuter, M Loock, J Cousse Accepted for publication in: Micro and Local Power Markets: Wiley, 2019 | 6 | 2019 |
Rolf WüstenhagenProfessor Management of Renewable Energies, University of St. GallenVerified email at unisg.ch
