‘Is there a gap in the market, and is there a market in the gap?’How advertising planning performs markets ES Jacobi, J Freund, L Araujo Marketing Performativity, 37-61, 2018 | 46 | 2018 |
Revenge of the brand monsters: How Goldman Sachs’ doppelgänger turned monstrous J Freund, ES Jacobi Journal of Marketing Management 29 (1-2), 175-194, 2013 | 20 | 2013 |
The influence of marketing communications agencies on activist brands’ moral competency development and ability to engage in authentic brand activism: Wieden+ Kennedy ‘Just … A Rohmanue, ES Jacobi Journal of Brand Management 31 (2), 126-139, 2024 | 2 | 2024 |
Mystify me: Coke, terror and the symbolic immortality boost J Freund, ES Jacobi Marketing Theory 16 (3), 417-422, 2016 | 1 | 2016 |
Exploring valuation practices in diagnosis‐as‐category: The rising dominance of clinical practice in the categorisation of Sepsis, 1991–2016 S Carmel, E Jacobi Sociology of Health & Illness 46 (S1), 37-55, 2024 | | 2024 |
Personal Eschatologies: How Consumers Relate to Macro-Structural Entities J Freund, E Jacobi Consumer Culture Theory conference 2012, 2012 | | 2012 |