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Co-authors
John W PayneDuke UniversityVerified email at duke.edu- James BettmanProfessor of Business Administration, Duke UniversityVerified email at duke.edu
- Lisa D. McNairEngineering Education, Virginia TechVerified email at vt.edu
- Julie R. IrwinMiner Chair of Marketing, Lundquist College of Business, University of OregonVerified email at uoregon.edu
- Eric J. JohnsonNorman Eig Professor of Business, Columbia Business School, Columbia UniversityVerified email at columbia.edu
- Tom MartinProfessor, Dept. of Electrical and Computer Engineering, Virginia TechVerified email at vt.edu
- Jason ForsythJames Madison UniversityVerified email at jmu.edu
- Kahyun KimHuman Factors Engineer, Intel CorporationVerified email at intel.com
- Carl MelaT. Austin Finch Professor of Business Administration, Duke UniversityVerified email at duke.edu
- Sunil GuptaMarketing Professor, Harvard Business SchoolVerified email at hbs.edu
- David BellIdea Farm VenturesVerified email at ideafarmventures.com
- Randolph E. BucklinProfessor of Marketing, Emeritus, UCLA Anderson School, Los Angeles, CAVerified email at anderson.ucla.edu
- Asim AnsariWilliam T. Dillard Professor of Marketing, Columbia UniversityVerified email at columbia.edu
- Alan Lewis MontgomeryProfessor, Carnegie Mellon UniversityVerified email at cmu.edu
- John D C LittleInstitute Professor at Mass. Inst. of Tech.Verified email at mit.edu
- Alan S AbrahamsVirginia TechVerified email at vt.edu
- Reza BarkhiVerified email at vt.edu
- Mark JonesProfessor, Bradley Department of Electrical and Computer Engineering, Virginia TechVerified email at vt.edu
- Marie C. ParettiProfessor, Department of Engineering Education, Virginia TechVerified email at vt.edu
