| Why do older consumers avoid innovative products and services? H Bae, SH Jo, E Lee Journal of Services Marketing 35 (1), 41-53, 2021 | 40 | 2021 |
| Enabling and cultivating wiser consumption: The roles of marketing and public policy LK Ozanne, J Stornelli, MG Luchs, DG Mick, J Bayuk, M Birau, S Chugani, ... Journal of Public Policy & Marketing 40 (2), 226-244, 2021 | 32 | 2021 |
| Influence of negative age stereotypes and anti‐aging needs on older consumers’ consumption‐coping behaviours: A qualitative study in South Korea H Bae, SH Jo, S Han, E Lee International Journal of Consumer Studies 42 (3), 295-305, 2018 | 19 | 2018 |
| The impact of age stereotype threats on older consumers' intention to buy masstige brand products H Bae, SH Jo International Journal of Consumer Studies 48 (1), e12867, 2024 | 9 | 2024 |
| Factors affecting the diffusion of mobile social network services in an aging society: value of informative, hedonic and ubiquitous services H Bae, SH Jo, HJ Jung, E Lee Journal of Services Marketing 35 (6), 834-846, 2021 | 9 | 2021 |
| Influence of successful aging, quality of life, and factors related to potential stressors on older consumers’ purchase of private health insurance in South Korea: An empirical … J Lee, H Bae, E Lee Journal of Applied Gerontology 41 (1), 253-261, 2022 | 7 | 2022 |
| Influence of negative age stereotypes and anti-ageing needs on older consumers’ consumption-coping behaviours: A qualitative study in South Korea B Hyeyoon, HJ Sang, H Semi, L Euehun International Journal of Consumer Studies 42 (3), 295-305, 2018 | 3 | 2018 |
| 모바일 헬스케어 서비스 사용의도에 미치는 자아신념과 건강증진행동에 대한 신념의 영향 연구 배혜윤， 조상현， 이의훈 마케팅관리연구 24 (2), 55-71, 2019 | 2 | 2019 |
| Influence of Negative Age Stereotypes and Anti‐Aging Needs on Older Consumers H Bae, SH Jo, S Han, E Lee Consumption‐Coping Behaviours: A alitative Study in South Korea …, 2018 | 2 | 2018 |
| Influence of Older Consumers' Future Time Perspective on the Intention to Purchase Masstige Brand Fashion Products BAE Hyeyoon The Journal of Economics, Marketing and Management 11 (4), 89-99, 2023 | | 2023 |
| Influence of awareness of age-related change and stereotype threat on consumers' consumption-coping behaviors H Bae 한국과학기술원, 2020 | | 2020 |
| How to change older people’s attitudes toward Assistive Technology? The effect of age stereotype and role of aging-self acceptance in stigmatization HY Bae, E Lee Transformative Consumer Research Conference 2019, 2019 | | 2019 |
| South Korean Older Consumers' Negative Age Stereotype, Anti-Aging Needs and Consumption-Coping Behavior HY Bae, EH Lee 2017 International Conference on Management and Social Science, 2017 | | 2017 |
| ICT 예방의료기기의 소비행동에 미치는 개인적 성향 요인 연구: 건강신념이론을 중심으로 배혜윤， 이의훈 2017 소비자분야 통합학술대회, 2017 | | 2017 |
| Values and needs of mature consumers focused on positive-aging identity HY Bae 한국과학기술원, 2015 | | 2015 |
| Use of Online Community among Caregivers and its Influence on Coping Appraisal, Psychological Well-Being of Caregiver HY Bae, EH Lee 2014 CLSG, 한국유통학회 춘계학술대회, 2014 | | 2014 |
| How can we build social capital and self-esteem by controlling motivation for SNS usage? HY Bae, EH Lee International Conference on Social Science and Management (ICSSAM 2014), 2014 | | 2014 |
| What Drives to Adopt and to Decline mHealth Services? S HyunJo, H Bae, E Lee | | |
