| Internet of Things: Convenience vs. privacy and secrecy BD Weinberg, GR Milne, YG Andonova, FM Hajjat Business horizons 58 (6), 615-624, 2015 | 353 | 2015 |
| Closer together or further apart? Values of hero generations Y and Z during crisis S Azimi, Y Andonova, C Schewe Young Consumers 23 (2), 179-196, 2022 | 33 | 2022 |
| Riding the subscription box wave: Understanding the landscape, challenges, and critical success factors of the subscription box industry Y Andonova, NA Anaza, DHS Bennett Business Horizons 64 (5), 631-646, 2021 | 33 | 2021 |
| Big names and small price tags: an analysis of celebrity endorsement on consumers’ perceptions of price, quality, and intent to purchase DHS Bennett, NA Anaza, Y Andonova Journal of Marketing Theory and Practice 30 (2), 154-171, 2022 | 19 | 2022 |
| Loyalty 3.0: How big data and gamification are revolutionizing customer and employee engagement Y Andonova Journal of Marketing Analytics 1, 234-236, 2013 | 13 | 2013 |
| Allow me to (re) introduce myself: An experiential learning rebranding project within the context of professional sports DHS Bennett, G Matos, Y Andonova Marketing Education Review 29 (2), 125-130, 2019 | 10 | 2019 |
| The relationships among self-brand congruence, brand attachment, customer engagement, and brand loyalty Y Andonova, EG Miller, WD Diamond Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of …, 2015 | 10 | 2015 |
| DPS 2.0: on the road to a cashless society NA Anaza, DHS Bennett, Y Andonova, E Anaza Marketing Letters 33 (4), 693-704, 2022 | 9 | 2022 |
| Did you find this review helpful? S Azimi, Y Andonova Marketing Intelligence & Planning 41 (3), 329-343, 2023 | 6 | 2023 |
| Closer together or further apart? Values of hero generations Y and Z during crisis. Young Consumers, 23 (2), 179-196 S Azimi, Y Andonova, C Schewe | 6 | 2021 |
| Customer engagement: perceived benefits and effect of individual and brand personality on engagement behaviors Y Andonova | 4 | 2016 |
| Internet killed the radio star? AN Nikolov, Y Andonova, Y He Journal of Marketing Communications 29 (1), 82-95, 2023 | 3 | 2023 |
| Minority students corporate engagement programs: Addressing the ad industry’s problem with minorities DHS Bennett, G Matos, Y Andonova, L Pindar Journal of Education for Business 96 (7), 468-475, 2021 | | 2021 |
| The Effectiveness of Celebrity Endorsement on Purchase Behavior: Do Celebrities Raise The Bar? D Bennett, Y Andonova, NA Anaza | | 2019 |
| Is That Healthy? the Influence of Information Type and Location on Nutritional Information Processing K Debevec, Y Andonova, EG Miller ACR North American Advances, 2012 | | 2012 |
Delancy BennettHoward UniversityVerified email at Howard.edu
