| Entrepreneurial marketing strategy, institutional environment, and business performance of SMEs in Egypt HM Adel, AA Mahrous, R Hammad Journal of Entrepreneurship in Emerging Economies 12 (5), 727-746, 2020 | 100 | 2020 |
| Employer image, corporate image and organizational attractiveness: the moderating role of social identity consciousness RAA Younis, R Hammad Personnel Review 50 (1), 244-263, 2020 | 84 | 2020 |
| The Role of Digital Platforms in Women’s Entrepreneurial Opportunity Process: Does Online Social Capital Matter? R Hammad, R El Naggar Human Behavior and Emerging Technologies 2023, 2023 | 8 | 2023 |
| The influence of organisational climate and cognitive style on entrepreneurial behaviour in large sized organisations and the mediating roles of self-efficacy and perceived … F Hammad, R Hammad University of Hull, 2011 | 6 | 2011 |
| The Relationship between Entrepreneurial Intensity, Strategic Management, and Firms' Innovative Performance: Evidence from Egyptian Firms M Shouhaib, MA Genedy, Hammad, Rasha Institute of Small Business and Entrepreneurship (ISBE) conference. 38 (10 …, 2015 | 1 | 2015 |
| Determinants of online social entrepreneurs’ brand loyalty: a value creation model RAA ElNaggar, R Hammad International Review on Public and Nonprofit Marketing 21 (1), 155-176, 2024 | | 2024 |
| The Impact of Mission Implementation on Innovation Ambidexterity: An Empirical Study R Hammad, H Naguib مجلة الدراسات المالية والتجارية 32 (2), 50-80, 2022 | | 2022 |
| Examining The Impact of Academic Entrepreneurship on University Commercialization- Based- Brand Equity W Kortam, R Hammad Academy of Marketing Conference, Hull, UK, 2017 | | 2017 |
| Entrepreneurial leadership: Assessing the Construct's Validity and Addressing Some of Its Implications for Research in Different Contexts R Shouhaib, M. & Hammad Paper accepted in Institute of Small Business and Entrepreneurship (ISBE …, 2015 | | 2015 |
| Factors affecting the formation of social Entrepreneurship Intention s among Egyptian Students publication M Shouhaib, R Hammad, YA Yehia Sixth Conference on Business and Entrepreneurship in Africa. Syracuse, New York, 2015 | | 2015 |
| THE UNIVERSITY OF HULL AA Hamza | | 2014 |
| The influence of academic entrepreneurship's outcome on brand equity in higher education institutions: Mediating role of brand equity's determinants N Said, R Hammad | | |
Abeer A. MahrousProfessor of Marketing, Faculty of Commerce, Cairo University, EgyptVerified email at foc.cu.edu.eg
