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Ana Jiménez-Zarco
Ana Jiménez-Zarco
Otros nombresAna Isabel Jiménez Zarco, AI J Zarco, Ana I Jiménez Zarco
Open University of Catalunya
Dirección de correo verificada de uoc.edu - Página principal
Título
Citado por
Citado por
Año
Principios y estrategias de marketing
I Rodríguez-Ardura
Principios y estrategias de marketing, 1-680, 2018
8842018
Drivers, Benefits and Challenges of ICT adoption by small and medium sized en-terprises (SMEs): A Literature Review
V Barba-Sánchez, AI Jiménez-Zarco
Problems and Perspectives in Management, 103-114, 2007
3782007
A multidimensional analysis of the information sources construct and its relevance for destination image formation
I Llodrà-Riera, MP Martínez-Ruiz, AI Jiménez-Zarco, A Izquierdo-Yusta
Tourism management 48, 319-328, 2015
3602015
Comunicación e imagen corporativa
AIJ Zarco, IR Ardura
Editorial UOC, 2011
2782011
Principios y estrategias de marketing
IR Ardura
Editorial Uoc, 2008
2092008
Applying social learning analytics to message boards in online distance learning: A case study
Á Hernández-García, I González-González, AI Jiménez-Zarco, ...
Computers in Human Behavior 47, 68-80, 2015
1572015
Customer satisfaction's key factors in Spanish grocery stores: Evidence from hypermarkets and supermarkets
MP Martínez-Ruiz, AI Jiménez-Zarco, A Izquierdo-Yusta
Journal of Retailing and Consumer Services 17 (4), 278-285, 2010
1532010
ICT use in marketing as innovation success factor: Enhancing cooperation in new product development processes
J Vilaseca‐Requena, J Torrent‐Sellens, AI Jiménez‐Zarco
European Journal of Innovation Management 10 (2), 268-288, 2007
1422007
Casos de comportamiento del consumidor: Reflexiones para la dirección de marketing
S Ruiz de Maya, I Grande Esteban
ESIC Editorial, 2013
1272013
Consumer-brand relationships under the marketing 3.0 paradigm: a literature review
M Gómez-Suárez, MP Martínez-Ruiz, N Martínez-Caraballo
Frontiers in psychology 8, 249615, 2017
1212017
Estrategias de marketing sectorial
JMC Pinilla, AB González
ESIC Editorial, 2014
1112014
Assessing the influence of social media on tourists’ motivations and image formation of a destination
I Llodra-Riera, MP Martínez-Ruiz, AI Jiménez-Zarco, A Izquierdo-Yusta
International Journal of Quality and Service Sciences 7 (4), 458-482, 2015
1012015
Determinants of the intention to use telemedicine: evidence from primary care physicians
F Saigi-Rubió, A Jiménez-Zarco, J Torrent-Sellens
International journal of technology assessment in health care 32 (1-2), 29-36, 2016
1002016
The impact of market orientation dimensions on client cooperation in the development of new service innovations
AI Jiménez‐Zarco, M Pilar Martínez‐Ruiz, A Izquierdo‐Yusta
European Journal of Marketing 45 (1/2), 43-67, 2011
942011
The co-learning process in healthcare professionals: Assessing user satisfaction in virtual communities of practice
AI Jiménez-Zarco, I González-González, F Saigí-Rubió, J Torrent-Sellens
Computers in human behavior 51, 1303-1313, 2015
922015
Dirección de productos y marcas
AIJ Zarco, HC García
Editorial UOC, 2004
902004
Product involvement in the link between skepticism toward advertising and its effects
FP Chen, JD Leu
Social Behavior and Personality: an international journal 39 (2), 153-159, 2011
842011
Using social media for CSR communication and engaging stakeholders
I Ali, AI Jiménez-Zarco, M Bicho
Corporate social responsibility in the digital age 7, 165-185, 2015
802015
Key service innovation drivers in the tourism sector: empirical evidence and managerial implications
AI Jiménez-Zarco, MP Martínez-Ruiz, A Izquierdo-Yusta
Service Business 5, 339-360, 2011
752011
Drivers of telemedicine use: comparative evidence from samples of Spanish, Colombian and Bolivian physicians
F Saigí-Rubió, J Torrent-Sellens, A Jiménez-Zarco
Implementation Science 9, 1-16, 2014
742014
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Artículos 1–20